FOR IMMEDIATE RELEASE
Contact: Eric Nelson
American Academy of Cosmetic Dentistry® (AACD)
5401 World Dairy Drive
Madison, WI 53718
PH: 608.222.8583
FAX: 608.222.9540
E-mail: pr@aacd.com
Web: www.aacd.com
American Academy of Cosmetic Dentistry Unveils Updated Brand Identity
AACD Logo Gets its Own Smile Makeover
Madison, WI – After over a year in the making, the American Academy of Cosmetic Dentistry (AACD) is pleased to release its new logo and identity package to the dental professional and patients worldwide. The new AACD brand is the culmination of a comprehensive organizational assessment in order to solidify the Academy as the pre-eminent resource in cosmetic dental education and information.
“It is an exciting time at the AACD. The Academy is continually growing and adjusting to advance excellence in our profession through responsible esthetics,” said Dr Gregory Daniels, an AACD member from Hinsdale, Illinois. “The new AACD brand represents a combination of the scientific foundation of the organization with an esthetic eye towards the future of cosmetic dentistry.”
Responsible Esthetics
In 2009, AACD established a new mantra of Responsible Esthetics, which forms the foundation for the new AACD.
“AACD will demonstrate that we unequivocally stand for the practice of responsible esthetics. The Academy will be the primary dental resource for patients as they strive to maintain their health, function and appearance for their lifetime. The Academy will clearly state and acknowledge that esthetic dentistry must complement the overall general and oral health of the patient, and do no harm. Our members will strongly encourage that treatment decisions are based on the foundation of evidence-based protocols combined with sound clinical judgment. The Academy will strongly encourage that cosmetic dentistry integrates interdisciplinary medical and dental treatment to enhance outcomes and minimize the loss of healthy human tissue. Our members will champion and provide minimally invasive treatment protocols, when and where appropriate, that are consistent with the long-term health and needs of the patient. AACD will encourage the utilization of innovation in technology and materials to deliver dentistry that is predictable and long lasting.”
About the AACD
The AACD is the world’s largest non-profit membership organization dedicated to advancing excellence in comprehensive oral care that combines art and science to optimally improve dental health, esthetics, and function. Comprised of nearly 7,000 cosmetic dental professionals in 70 countries around the globe, the AACD fulfills its mission by offering superior educational opportunities, promoting and supporting a respected Accreditation credential, serving as a user-friendly and inviting forum for the creative exchange of knowledge and ideas, and providing accurate and useful information to the public and the profession.
